Samsung LA37C650 37in

Connect to a wider world of entertainment. The Samsung LCD TV Series 6 brings the internet to the big screen. The delicate elegance of its unique Liquid Crystal Design is a timeless expression of beauty, and with wireless technology, it delivers unlimited entertainment with unrivalled style.

More real than reality
Your mind won?t believe your eyes. That?s how breathtakingly stunning the picture quality you get with Samsung?s HyperReal engine is. Enabled by Super 3C Realisation, the picture is as unrivalled as it is unbelievable. This way, you?re never just watching a movie, you?re living it. Every moment will ring truer, go deeper, feel stronger, look richer. Hard to believe when you?re on your couch.

Images that surpass imagination
The Samsung LCD 650?s innovative features combine to bring you breakthrough beautiful images on your TV. Auto Motion Plus 100Hz technology enables it to display fluid motion without blurring while the Ultra Clear Panel (40? and above) increases contrast and reduces reflections. Add to these our Wide Colour Enhancer to recreate reality through colour and light by analysing each pixel, then stretching them to their 3-dimensional limit so you get the fullest, most lifelike colours you've ever seen.

Infinite entertainment with Internet@TV
Samsung?s exclusive Internet@TV technology opens up more worlds than you can possibly imagine. And puts it all on the LCD C650?s large and brilliant screen. Effortlessly connecting to the Internet, it lets enjoy all the brilliant content the Web has to offer. Enhancing, enriching and easy, you can organise, add and delete content via its Samsung Applications library. Many models even allow you to make Internet video calls, so you?re not only connected to your videos, you?re connected to your people. Immerse yourself in the infinite options.

Connect Share Movie

There?s no excuse anymore for leaving all those great digital pictures and videos in your cameras. All you need with the Samsung HDTV is USB connection cord. Just plug it in then instantly, play, save or delete. It even works for your music collection. So now anytime is showtime.

Full HD 1,080p

Anyone can say they have the clearest picture. But only Full HD 1,080p has twice the detail and twice the resolution of regular HDTV. It delivers dazzlingly, rich colour and vivid details. And even corrects the errors from standard definition content. It's definitely not your father's HD.

100Hz Motion Plus

Never has fast-paced animation or special effects in movies looked smoother than they do with Auto Motion Plus 100Hz technology. By analysing and extending action frames, Auto Motion Plus 100Hz assures nothing goes by in a blur. Instead, special effects are crisper. Animation smoother. Sports sharper. And viewers are more glued to their screens.

Anynet+

Take the drama out of enjoying your home theatre. Anynet+ delivers one-touch control for all compatible Samsung audio and video devices connected via HDMI. Now one touch is all it takes instead of a coffee table full of remotes.

HyperReal Engine

The driving force behind the amasing colour and realistic images of Samsung?s new LCD TVs is the innovative HyperReal Engine. By optimising performance and image enhancement, the Samsung HyperReal Engine provides the most vibrant and crystal-clear Full HD images.

Mega Dynamic Contrast

Samsung LCD TVs provide an immersive cinematic experience. Intuitive LCD backlight adjustment delivers a dynamic depth of colour and detail, resulting in pure black, pristine white, and exquisite expressions of every shade in-between.

Touch of Colour? design

Made of a unique material that changes its colour under different lighting conditions, Samsung?s exquisite Touch of Colour? design was inspired by the natural beauty of a sunset, its immediately appealing red and black gradation brings beauty and warmth to any room.

All Share keeps you connected

LCD TV Series 6 takes the struggle out of sharing your talent with the world, or at least with your family. Transfer your videos, music and photos from your PC or mobile device. Wirelessly and effortlessly. It even connects with multiple PCs. Who said you need connections to get on TV?

4 HDMI

All it takes is one cable to connect your TV to your other audio and video sources. Our HDMI slot allows you to import all kinds of content without compression including pictures and videos from your digital camcorders and multimedia PCs. Now enjoying it all on a wide HD screen couldn't be easier.

This TV doesn?t settle for less than perfect

A picture that?s smooth and clear doesn?t always magically appear. That?s why many of our latest HDTVs are equipped with a digital noise filter. When you have a less-than-perfect picture in a poor reception area, this filter reduces the analog noise created during transmission? reproducing clear images, sharp details, and bringing images back to their original beauty.

The smartest way to watch DVDs in high resolution.

Want your standard DVD movies to look as good as Blu-ray discs do? No problem. We created BD Wise, a feature found on Samsung DVD and Blu Ray disc players that, when used with an HDMI cable, automatically detects the optimal resolution for your discs and adjusts your Samsung HDTV to the perfect setting. This way you can spend more time enjoying great-looking movies and less time fiddling with settings.